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  • QUIET the NOISE! The ICF Core Competencies: Our Answer for Sales & Marketing Success!

QUIET the NOISE! The ICF Core Competencies: Our Answer for Sales & Marketing Success!

  • 04 Oct 2023
  • 12:00 PM - 1:30 PM
  • Zoom


Registration is closed

1.5 CCE (.5 core, 1 RD)

"You must use Social Media to grow your business.” “Effortlessly grow to six-figures while you sleep!”

Quickly amass a HUGE WAITING LIST of high paying clients!

Are you getting bombarded by “gurus” who make it all sound so simple and easy? No wonder we feel overwhelmed, paralyzed and (think) we hate sales & marketing. We’re being lied to! Have you noticed that “the loud” folks saying this are the MARKETERS trying to sell you the secret pill, magic potion, THE formula to overnight success? You are a smart coach. In this program, you will not be TOLD to do anything. Rather, we will share the following principles for you do adopt if they make sense for you: Creating and growing a coaching business is not “easy.” But it can be “SIMPLE.”

There are no “musts” in marketing. There’s what works, and what works FOR YOU. 

Sales & Marketing = SERVING


Let’s quiet the noise. You don’t NEED social media, fancy funnels, an app, high tech systems, fancy software, or to be selling all the time. Heck you don’t even need “digital marketing.” You CAN have these things, but you don’t NEED any of them.

There is a “system” for growing and maintaining your business. YOUR System! You’ll walk away with improved self-awareness and a practical plan to help you grow your business in a manner that is ethical, dignified, and empty promises.

Michael Charest began his career managing hotels and country clubs, and became a coach in 1998. In 2000, he partnered with ICF Founder Thomas Leonard and embarked on the “Coach U Millennium Tour,” where they met thousands of coaches. Most were struggling to build their businesses so Michael founded Coach & Grow RICH and, later, Business Growth Solutions to help coaches and other solopreneurs with sales and marketing. He has helped over 2,000 clients and spoken to 45 ICF Chapters.

International Coaching Federation

Philadelphia Chapter, 2020
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